by
Holka / The Needle
KP English Language Centre

Session #001 · Culturewashing & the Good Russians Narrative

Culturewashing in Practice

Russia operates a documented, state-level strategy of using cultural prestige to separate its international image from its actions on the ground. The examples below show the strategy in operation — and where it has, and has not, been resisted.

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01 +
✓ Successfully resisted
Anna Netrebko — Romania
Concerts cancelled after the 2022 invasion.
Valery Gergiev — Italy
Removed from La Scala and Turin's RAI National Symphony Orchestra for refusing to condemn the war.
Denis Matsuev — Greece
Performances cancelled under public pressure.
Svetlana Zakharova — Italy
Tour blocked by venue decisions.
✗ Resistance failed or absent
Anna Netrebko — London & Paris
Returned to the Royal Opera House (2025) after a single sentence condemning the war. Paris Opera followed. No further conditions applied.
Russian State Ballet
Continues touring European venues under rebranded names, largely unquestioned.
Pattern: A single vague condemnation of 'war' — without naming Russia as aggressor — was sufficient for major Western institutions to re-open their doors.
02 +

One of the most sophisticated tactics: a world-renowned European artist is invited to direct or perform, lending legitimacy to a production that carries Russian cultural capital — regardless of whether Russian money or musicians are involved.

Case 1
Ralph Fiennes & Eugène Onéguine — Palais Garnier, Paris
Tchaikovsky · January–February 2026 · 11 performances · broadcast on French national television

British actor and director Ralph Fiennes made his opera directing debut at the Palais Garnier, staging Tchaikovsky's Eugene Onegin — sold out for its entire run, broadcast live on French national television, recorded for France Musique.

The production was described by conductor Semyon Bychkov — who selected Fiennes — as rooted in Fiennes' "profound connection to Russian culture." Fiennes stated publicly: "The figure of the melancholic man, disenchanted with the world, is absolutely timeless." No reference to the war. No acknowledgement of the context.

The Palais Garnier opened its 2025–26 season with this production.

Case 2
Teodor Currentzis & Utopia Orchestra
Touring Europe 2025–2026 · Paris Opera · Vienna · Hamburg · Munich · Luxembourg

Currentzis — Greek by birth, Russian by formation — is artistic director of two ensembles. MusicAeterna, his original orchestra, is directly funded by VTB Bank, a Russian state-owned financial institution under Western sanctions.

After MusicAeterna was cancelled at the Cologne Philharmonie (2023) and other major European venues for its VTB ties, Currentzis launched Utopia — a new 'international' orchestra with European funding and musicians drawn from the Concertgebouw, Berlin orchestras, and Salzburg. Utopia is now resident at the Paris Opera.

Currentzis has never issued a statement on the war in Ukraine. The structure is precise: MusicAeterna holds the Russian money; Utopia holds the European reputation. The two serve the same conductor and the same project.

03 +

Despite sanctions and the ongoing war, a number of Western artists have performed in Moscow and St. Petersburg. Russian state media presents each appearance as proof that 'isolation has failed' — an explicit propaganda goal.

American performers (2025–2026)
Jason Derulo, Xzibit, Tyga, and Gucci Mane performed in Moscow and St. Petersburg. Russian state media reported each concert as evidence of Russia's continued international cultural participation.
Regulars at Russian state events
Steven Seagal and Joe Lynn Turner have become fixtures at Russian state-funded concerts, performing at events financed directly from the Russian federal budget.
The Chekhov Theatre Festival (Moscow, 2024–2025)
Theatre companies from France, Spain, and Italy performed at this Moscow festival. The event was widely reported in Russian state media as proof of cultural normalisation.
04 +

Russia continues to operate cultural and educational outreach networks, even where Rossotrudnichestvo (Russian Houses) have been formally restricted.

Open Doors scholarship programme (2025–2026)
Russia actively advertises fully state-funded Master's and PhD positions at Russian universities to foreign nationals, including Europeans. All costs are covered by the Russian federal budget.
Art residencies
Grant programmes — including in Kolomna — continue to invite European artists and writers. In 2025, attempts were documented to recruit Italian and German researchers through private foundations, specifically to circumvent official restrictions.
What this achieves
Every European researcher, artist, or student who spends time in Russia and returns with a positive account becomes, knowingly or not, a soft power asset. The investment is small. The return — in Western voices defending Russian cultural normalcy — is significant.
At what point does cultural engagement become participation in a strategy? The institutions involved are not naïve. The pattern is documented. The choice to look away from it is also a choice.